The Johnson-Humrickhouse Museum’s Breweriana exhibit is one of the largest displays dedicated to the history of beer in America. Consequently, the exhibit is a must-see, not only for its historical value but for its wonderful graphic art. The special exhibit Breweriana—Preserving the History of the American Brewing Industry portrays America’s brewing past through industry packaging and advertising over the past 130 years.
The diversity of items will quench your thirst for beauty, history, wit and comedy. Coshocton County is eminently suited to host such an extensive and unique display of brewing advertising.
The specialty advertising industry was launched in Coshocton in 1884, and in 1890 a Coshocton company developed the process of printing on metal. Their biggest customer was the beer and whiskey manufacturers. Artists and lithographers flocked to the town to paint the illustrations—handsome couples, smart dogs, beautiful women and funny people—all drinking beer. They also showed how prosperous the breweries were by the plume of smoke blowing from their stacks.
The term “Breweriana” refers to any article containing a brewery name or brand name, particularly collectibles. Hundreds of breweries will be represented by a wide array of objects from tin signs and trays to cans, bottles, coasters and taps. Most of the breweries are long gone, but visitors will recognize the names of the cities and small towns where they once thrived.